21 Tips to Grow Your Instagram Followers

Need to grow your followers quickly on Instagram? In this post, I will be sharing 21 tips to help you grow your Instagram followers. I’m talking about REAL and engaged followers that will engage with your content and convert into paid clients and customers.

  1. Define your ideal audience. There are over 1 billion active Instagram users. Not every one of them will be your follower, so you’ll need to define who you want to attract into your business.
  2. After you’ve defined your target audience, the next step is to post specific content that will attract your ideal audience. You can’t be everything to everyone. It will confuse your followers and they will either stop following you or not engage with your content.
  3. Be specific about who you want to attract and feel free to ignore everyone else.
  4. Follow the right accounts that relates to your business. They can be your colleagues, competitors and major influencers in your niche.
  5. Stop following the wrong people. To help with the algorithm and keep your account focused, you should only follow related brands. If you want to follow other random accounts, you can open a personal Instagram account for that.
  6. Spend more time with the right audience who shares the same interests as you and your business. This means engaging with your followers and other major players in your industry.
  7. Provide value to your audience with relevant content. For example, if you have a makeup business, you will post makeup tips and skin care tips. It will be weird to post sports and gardening tips.
  8. Don’t post non-relevant images that has nothing to do with your brand. It will confuse your audience and may be even attract the wrong people to your business. Imagine having a brand like Ulta Beauty post a food recipe video on their account? Confusing right?
  9. Share transformation stories about your brand that your followers and customers can relate to. You can share before and after images from customers.
  10. Post regularly, at least once or twice a day
  11. Don’t post randomly and irregularly. It’s hard to build a relationship with your audience if they don’t know when to expect new content from you.
  12. Pay attention to the best times to post. You can get this detail by checking your Instagram analytics to see when most of your followers are online.
  13. Decide on a theme for your Instagram feed. You can use creative ways to decide on how you want your grid to look like. I often stick to a color theme so that everything looks cohesive and beautiful.
  14. If you’ll be going with a pre-planned theme, it’s best to not post random images that might disrupt the theme of your grid.
  15. Be consistent with the images you post on your profile, so that you can stick to the theme of your grid. Remember that Instagram is a visual platform, which means that beautiful grid tend to attract more followers.
  16. Show your authenticity to your followers. This helps to build the know, like and trust factor. It also helps to build real followers who actually engage with your content.
  17. Don’t pretend to be someone you’re not. Your audience will can tell the different between what’s fluff and what’s real.
  18. Be you and authentic. Don’t be shy to real who you are. This will help attract your IDEAL audience who will also be your brand ambassador.
  19. Decide on your strategy and your goals for your Instagram account. You should know why your business is on Instagram and what you’re looking to get out of it.
  20. Don’t work on too many goals at a time. You can focus on one goal at a time for each month or each quarter. For example, in one quarter, you can focus on increasing brand awareness and then focus on growing followers the next quarter.
  21. Be focused on achieving one goal at a time. It’s easy to get distracted and compare yourself with other accounts with more followers and more content than you. This can distract you from your goal and make you want to do too many things at a time. So I recommend just sticking to one goal at a time.
grow instagram followers