Are you wondering whether Pinterest is right for your business?
Not sure if it will work for your small business?
May be you’ve asked yourself several times whether you should use Pinterest for your business.
That’s why in this post, I will be sharing 32 major Pinterest categories with millions of interested users and customers that are looking for ideas and product inspiration on a daily basis on the platform.
If your business falls under any of these categories and you don’t have an active Pinterest account yet for your business, you are missing out on the incredible opportunity that the platform presents.
I also created a video tutorial to show you how to navigate the different categories on Pinterest incase you’d like to do some research for your business.
Please be sure to subscribe to my channel after watching the video and share this blog post on your Pinterest and other social media accounts.
GROW YOUR WEB TRAFFIC AND INCREASE ONLINE SALES WITH MY FREE PINTEREST OPTIMIZATION CHECKLIST
Top 32 Business Categories on Pinterest
Since Pinterest is a growing platform, the number of followers for each category would have increased by the time you read this blog post. How awesome is that?
1. Animals
Followers: 46.2 Million
Related Topics: Dogs & Puppies, Cats & Amphibians, Cats & Kittens, Birds, Mammals, Exotic Pets, Fish, Amphibians, Insects, Reptiles
2. Architecture
Followers: 34.5 Million
Related Topics: House plans, modern architecture, remodels and restorations, urban design, architects, ancient architecture, landscape architecture, sustainable architecture, classical architecture, great buildings and structures.
3. Art
Followers: 92.5 Million
Related Topics: Paintings, fine art, art history, design, ceramics, comics and cartoons, illustrations posters, photography, print making, famous artists, architecture, film making
RELATED POST: How to do market research on Pinterest and spy on your competitors.
4. Cars and Motorcycles
Followers: 117 Thousand
Related Topics: Motorcycles, exotic cars, car audio, luxury cars, concept cars, sport bikes, auto racing, off road and motocross, sports cars, scooters, hybrids and electric cards, NASCAR
5. Celebrities
Followers: 30 Million
Related Topics: Actors, actresses, celebrity babies, celebrity news, celebrity photos, royals, entertainment, celebrity mos, celebrity dads.
6. Design
Followers: 74.1 Million
Related Topics: Interior design, furniture design, apparel design, graphic design, logo design, typography, digital design, industrial design, web design, interaction design
7. DIY and Home Improvement
Followers: 61 Million
Related Topics: DIY decorating, DIY projects, craft storage, knitting and crocheting, sewing, hacks, furniture, bead work, scrap booking, quilting, embroidery, pottery,
8. Education
Followers: 41.9 Million
Related Topics: classroom management, art education, math, foreign languages, language arts, special education, science, social studies, nutrition, physical education.
9. Entertainment
Followers: 300 Thousand
Related Topics: Movies, Books, music, celebrities, TV shows, country music, geek culture, rock music, independent films, musicians, documentaries, hip pop.
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10. Food and Drinks
Followers: 74.7 Million
Related Topics: Desserts, healthy recipes, holiday recipes, fast recipes, breakfast and brunch, brunch recipes, Italian recipes, Mexican recipes, coffee, paleo, gluten free, wine.
11. Gardening
Followers: 117 Thousand
Related Topics: Garden design, container gardening, landscaping, garden planning, flowers, bulbs, vegetable gardening, annual plants, roses, trees, perennials, wine
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12. Geek
Followers: 15.2 MillionÂ
Related Topics: Star wars, marvel comics, batman, doctor who, Pokemon, DC comics, anime, Sherlock, Loki, cosplay, fan art
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13. Hair and Beauty
Followers: 25 Million
Related Topics: Kinky Curly, Natural Hair, box braids, lace closure, scene hair, hair weaves, straight hair, curly hair, wavy hair
14. Health and Fitness
Followers: 53 Million
Related Topics: Diet, fitness, healthy recipes, cardio, workout plans, nutrition, yoga, Pilates, stdio workouts, race training
GROW YOUR WEB TRAFFIC AND INCREASE ONLINE SALES WITH MY FREE PINTEREST OPTIMIZATION CHECKLIST
15. History
Followers: 30 Million
Related Topics: Ancient history, British history, American civil war, Native American history, American revolution, Women’s history, world war 1, cold war, US presidents.
16. Holidays and Events
Followers: 182 Thousands
Related Topics: Christmas, thanksgiving holiday parties, baby showers, bridal showers, new years, Halloween, Valentine’s day, Easter, Hanukkah, Fourth of July.
17. Home Decor
Followers: 114 Million
Related Topics: Country decor, Arts and crafts, modern decor, coastal decor, English country decor, transitional decor, French decor, mid-century modern, Mediterranean decor, Moroccan decor, tropical decor
SERVICE: Check out our social media marketing services and how we can help you convert your followers visitors into customers.
18. Humor
Followers: 56 Million
Related Topics: Funny quotes, funny pictures, memes, e-cards, comics and cartoons.
19. Illustrations and Posters
Followers: 84 Thousand
Related Topics: Posters, movie posters, poster design, digital illustration, infographic, concept art.
SERVICE: Check out our e-commerce solutions services and how we can help you convert your site visitors into customers.
20. Kids and Parenting
Followers: 15.3 Million
Related Topics: Advice for moms, baby gear, baby feeding, child development, newborn care, family activities, new parent advice, adoption, child nutrition, baby health, child sleep, child safety
21. Men’s Fashion
Followers: 29 Million
Related Topics: Men’s outfits, men’s grooming, men’s jacket, men’s jeans, men’s accessories, men’s shoes, men’s suits, men’s t-shirts, men’s apparel, sneakers, men’s formal wear, men’s watches,
22. Outdoors
Followers: 10.2 Million
Related Topics: Camping, backpacking, hiking, canoeing, viewing wildlife, running, climbing, snorkeling, kayaking, road cycling, skateboarding, snowboarding
23. Photography
Followers: 78 Million
Related Topics: Family photography, portrait photography, fashion photography, abstract photography, nature photography, landscape photography, wedding photography, animal photography, travel photography, underwater photography, sports photography, photojournalism.
24. Products
Followers: 66 Thousand
Related Topics: Sneakers, USB flash drive, fountain pens, monitor, barbie, thirsty one, fashion dolls, beauty products, baby products, furniture, toys, patio.
25. Quotes
Followers: 65 Million
Related Topics: Love quotes, change quotes, life quotes, happiness quotes, funny quotes, inspirational quotes, positive quotes, friendship quotes, education quotes, leadership quotes, historical quotes, success quotes.
26. Science and Nature
Followers: 395 Thousand
Related Topics: Earth, nature, psychology, chemistry, environmental science, space and astronomy, natural disasters, life science, forensics and investigation, physics and mathematics, weather, natural history.
Resource: Get these customizable Pinterest templates
27. Sports
Followers:
Related Topics: Soccer, boxing, hockey, premier league, college basketball
28. Tattoos and Body Art
Followers: 54 Million
Related Topics: Black and gray tattoos, tattoo ideas, body art, body painting, body suite tattoos, lower back tattoos, temporary tattoos, piercings, marquesan tattoos, irezumi tattoos, nose piercings.
RELATED POST: How to set up a profitable Pinterest business account
29. Technology
Followers: 62 Million
Related Topics: Computers, electronics, gadgets, future tech, drones, energy technology, vehicles, startups, virtual reality, medical technology, transportation design, nano technology.
30. Travel
Followers: 82 Million
Related Topics: Beach travel, budget travel, romantic travel, family travel, outdoor travel, culture travel, foodie travel, shopping travel, nightlife travel.
31. Weddings
Followers: 116.6K
Related Topics: Wedding dresses, bridesmaid dresses, wedding rings, wedding favors, wedding cakes, wedding hairstyles, wedding flowers, bachelorette parties, bachelor parties, wedding invitations, wedding accessories, wedding makeup.
32. Women’s Fashion
Followers: 10 Million
Related Topics: Fashion tips, styling tips, celebrity style, fashion designers, haute couture, runway fashion,
Now that I’ve shared the current major categories on Pinterest, I would like to ask if your business is on Pinterest.
If so, what category are you in?
I’d like to know in the comments.
VIDEO TUTORIAL
By the way, I created a video that answers all these questions, please take a look and remember to subscribe to my channel. And if the video or blog post helped you out, please don’t hesitate to share it on your social media network.
WHAT TO DO NEXT
1. Book your free 30 minutes consultation where we discuss how to use Pinterest for your business
2. Download your free 20 point checklist for setting up a Profitable Pinterest Profile.