Are you wondering whether Pinterest is right for your business? How would you know if it’s worth your time at all?
In this article, I want to show you three ways to find out if your customers are really on Pinterest.
At the end of this post, I created a video tutorial to show you how to research your competitors to see if they’re making money from Pinterest. You will also learn how to find out what your customers are interested in, what they’re pinning and what’s popular on Pinterest.
Finally, I will share surprising niches that are trending and popular. This is crucial if you’re thinking of new products to sell or niche stores to start.
Three Ways to Find Out If Pinterest Is Right For Your Business.
1. Pinterest Categories
If you’re just starting out on Pinterest and don’t really know what keywords to use and what to name your boards, you can start out by going to pinterest.com/categories.
Select the category that relates to your business the most and go through the related topics in the category to see what’s out there.
If you can find enough profile, boards and pins that relates to your business, it means that Pinterest is an important platform for your business.
2. Search Bar
The most popular way to do a market research on Pinterest is often through the search bar. You simply put in a keyword and let Pinterest recommend related keywords to you.
If you can find a lot of pins and related pins for the search terms you put into the search bar, you’ll know right there if Pinterest is the right platform for your business.
You should also take some time to search for product pins to see if there are enough product pins in your niche.
If there are lots of product pins in your niche, it means Pinterest is the place to be.
3. Competitors Profile
Before setting up your profile, I suggest looking up profiles in your niche. If you don’t know who your competitors are on Pinterest, you can enter a general keyword that relates to your business and click on a few profiles that come up.
If you can find enough competitors profile that are active and posted frequently, then you’ll know that Pinterest is the right platform for your business.
RESOURCE: Download my 20-point checklist that will help you set up a profitable Pinterest profile.
By the way, I created a video that answers all these questions, please take a look and remember to subscribe to my channel. And if the video or blog post helped you out, please don’t hesitate to share it on your social media network.